The III Semester MBA students visited at APMC (Agricultural Produce Market Committee) Yeshwanthapura, with Prof. Sheeja Krishnakumar on 16th November 2017
The study intended to facilitate practical learning in the area of Rural Marketing; APMC a board established by Karnataka state government. APMC yard is a market area where vegetables and fruits come from all states of the country, whereas Regulated Marketing Committee is the area where vegetables and fruits come from all the cities of the state. Students were exposed to the process involved in actual trading and bidding of agricultural produce and the key role played by APMC in market transactions.The operations of the organization was explained to students by Mrs. Radha, representing APMC.
Earlier farmers used to face payment problems and suffer as their produce used to reach markets through middlemen. In order to get at least 70% of the market price for the farmers’ produce, the State Governments established Agricultural Produce Marketing Committees (APMC) so that farmers could sell their products to commission agents (middlemen) under the supervision of APMC. Students gained practical knowledge about Agri sourcing and marketing of rural produce.