As a part the III semester M.B.A. students along with Dr. S Rajasekar, Director, IASMS visited Vita Milk plant in the state of Haryana. It is one of the most progressive states of Republic of India. In the domain of dairy development it is well known for its productive milk cattle particularly the ‘Murrah’ Buffaloes and Haryana Cows. The economy of the state is predominantly based on agriculture. People rear and breed cattle as a subsidiary occupation.
The essence of various programmes launched in the state has been to adopt the Anand pattern of Milk Co-operatives. Under this system, all the functions of dairying like milk procurement, processing and marketing are controlled by the Milk Producers themselves. It has three tier system comprising milk Producers Societies at the village level, Milk Producers Co-operative Union at the district level and the state Milk Federation as an apex body at the State level. Haryana Co-operative Societies Act. Haryana Dairy Development Cooperative Federation Ltd. produces a wide range of products such as ghee, flavored milk, paneer, milk cake and table butter. The products of Haryana Dairy Development Cooperative Federation Ltd. are sold in the market under the brand name Vita. The visit was highly informative as it familiarized students with the nuances of milk production and its marketing as well. The visit also included some tourist attractions like Agra Fort, Taj Mahal followed by Kullu and Manali – an Experience that one can’t really miss.