“Research is formalized curiosity. It is poking and prying with a purpose” – Zora Neale Hurston
Market Research is an important aspect of management education and could help students in initiating self-learning, deeper understanding of the subject and finding out important solutions connected to the problem of research. Indian Academy School of Management Studies encourages students to strongly pursue research and utilize opportunities to present papers at various national and international conferences organized by colleges across Bangalore.
IASMS is proud of the II semester MBA students, Annama and Anjali C Nambiar – who presented a paper on “A Comparative Study on Customer Preference for Branded Food Products and Private Label with respect to Spar Outlet, Bangalore” at the International conference organized by Dayananda Sagar College of Arts, Science and Commerce on the theme “Innovative Practices and Strategies in Commerce, Management and Computer Applications in Current Global Scenario” on 25th and 26th April 2019.